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Beauty Trends 2021 | Get Data-based Beauty Insights (April 06)

Posted by MeasureCommerce

 

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Publish Date: 06 APR 2021

BEAUTY NEWS

1. Seven beauty brands owned by the L'Oréal Group recognized China as their biggest market. 60% of L'Oréal China's revenue in 2020 is contributed by the online market. more

2. Cosmetics with ingredients derived from cannabis plant may be banned in China. more

3. BTN, the mother company of the popular Chinese brand Winona launched IPO. more

 

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EDITOR'S PICK

 

Facial Cleanser Products' E-commerce Market Structure Changed Greatly in 2020

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You may also be interested in: 

⬇️ Tmall Double 11 Case Study  Beauty Brands' Online Sales Strategies

⬇️ Lipstick Trend Report  Consumer Preference for Lipstick: Matte or Glossy?

 

 

RISING TREND

TREND ONE

The market share of premium cosmetic brands grew, surpassing 40% in 2020.

7 premium brands are new on the Tmall Top 200 brand list, among which 4 are Chinese domestic brands. Within the premium line, the portion of skin care products (compared with makeup) also showed growing trend, reaching over 85% in Q4 2020. 

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TREND TWO

Luxury brands known for color makeup show increased interest in skin care 

With increased daily-use of masks after Covid-19, Chinese consumers showed growing concerns over skin care. A number of luxury brands famous for makeup products have released skin care products since last year, and below are some examples:

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Tmall Links:  Armani / YSL / Bobbi Brown / Dior

 
 

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Topics: Beauty Newsletter

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